About

Hi! I’m Freddie

I’m a history student at Durham University in the UK.

I started Truth & Goodness in January 2022 as a fashion brand to test out my history / philosophy inspired designs. However, after a year of practically no sales I realised that my heart and skill is in design, not fashion per se.

I also remembered that, as a child, I was obsessed with picking out and gathering the most special pieces of Lego, whatever caught my eye. I believe this has left my inner magpie with a keen eye for alluring and novel objects.

So in January 2023 I decided to turn Truth & Goodness into an art collective that makes and sells transcendental goods, inspired by the novelty of MSCHF’s products and the meticulous transcendental designs of Apple’s products. It is where these two brands intersect that I want Truth & Goodness’ products to feel - awe-inspiring objects which are perfectly made to look like they’re from a higher realm and make you say ‘Woah, what is that!?’

Our first product release as an art collective was the Void. This is a 5” x 7” canvas hand-painted with Musou Black, the world’s blackest paint, which absorbs 99.4% of visible light. It reflects so little light that the human eye can not perceive any depth when looking at it and so it feels like staring at a blackhole.

Our second and latest product release are the Xishima earrings. Inspired by the sun’s glittery sparkle on water, these earrings are designed and 3D printed with blue/green plastic to give the design a mesmerising colour blend. As these are so popular, we will also be launching a red/orange Sunset version in the next few weeks.

I hope the look and feel of these two products is enough to convey what I would like to achieve with this brand: to put the most transcendental things in as many hands as possible, while also being uncompromising on ethical practices and environmental sustainability. To show the world that there’s more to reality than meets the eye.

If this mission resonates with you, please consider purchasing one of our products - any and all support is critical at this stage.

If you have a very special idea or design that you would like to make and bring to market, please get in touch with me. Let’s make something timeless & beautiful

Thank you for reading :)

Check out our Truth and Goodness Moodboard